So you've decided to be a mediator.......how are you going to find clients ?  As trained mediators ourselves, we're proud to offer marketing services to mediators and mediation organizations.  We'll help you find your marketing voice and to use it to bring clients through the door.

Mediators face two unique challenges when marketing their practice.  First and foremost, prospective clients don't understand what mediation is and because of that don't understand why they should use it.  Your most effective referrers, typically attorneys and therapists, can view you as a competitor unless you educate them to what you do.  To get past this we'll help you build an education campaign so people know exactly what mediation is.

Secondly, while an attorney can chat up a prospective client at a cocktail party you have to be a lot more careful when marketing.  While you can mediate for someone you know...it can also be a very slippery slope.  Knowing the parties in your mediation can be construed as compromising your neutrality.  However, the new tools such as Facebook and Twitter allows prospective clients to "know & trust" you without you knowing them.  Unlike most marketing firms we are CERTIFIED emerging specialists - we've taken the time to invest in our practice so you can help you invest effectively in yours.  

Interested but don't know where to start ?  Give us a call....or sign up for one of our seminars - we'll help you put yourself on the map ! 
 

  
 
   Effective websites  
 

Want to go to the top of the search engine rankings ?  Want to automate many of your practice functions including intake and payments ?  We can build a website for you that will do this and more.  We'll build a public face for you that will make it easy for you to market yourself and your practice.

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   Social Media Marketing  
 

Do you tweet ?  Do you even know what Twitter is ?  Social media marketing is generating huge buzz for products and services.  It is the fastest growing marketing tool available.  Facebook adds 1 million pages and can document 115M hits (page viewings) each day.  As of July 2010 they had 500 MILLION active users.  Let us create a Facebook page for your practice.  Let us set up a Twitter account so you can start reaching out in real time.  Then we'll add links to your website so it is easy for your site visitors to follow you and stay up to date with your products and services.

 
     
   eNewsletters  

 

Staying in front of your customers and prospects will keep you in the front of their mind when they are ready to buy.  It will also remind them to refer their friends to you.  We'll work with you to set up an account at Constant Contact and we'll create a template for you that mirrors the look & feel of your website and printed collateral.  We can even create your newsletter for you every month with information you provide us.  You decide how much or how little you need us to do.

  
     
   Pay-Per-Click Campaigns  
 

Remember those little ads you see on the right hand side of the page when you do a Google search?  Those are PPC ads designed by businesses to attract customers.  They pop up based on the words you are using to search and the advertiser is charged based on the price that they bid for specific keywords.  The challenge to using PPC advertising is writing the ad (Google only gives you 3 lines and 35 characters per line) and creating a landing page on your website that will converted interested web searchers to customers.  Facebook, LinkedIn and other entities now also offer PPC ad space.  Let us work with you to develop an effective campaign.
 
   Seminars and Classes  
  Check out our course offerings - many of them provide you with CE credits upon successful completion.
 
Marketing Your Mediation Practice In The 21st Century MORE INFO>>